tbh I’ve always wondered how Perfume feels about Kyary’s success…
Prfm started with basically a $10 budget and a dream. It took them 6 years of trial and error work to get a fan base. They always wanted to be artists and they followed that until they got the success they’re at today.
I feel like in response to this post (which I humbly disagree with), one should know several things about Kyary:
First, on a personal level, she’s someone who has struggled with self-expression issues and depression for a very long time and was finally able to free herself through fashion and eventually music produced by Yasutaka Nakata. That alone is enough of a rebuttal but there’s more…
Nakata didn’t casually tap Kyary’s shoulder by chance. Prior to even being noticed by Nakata she was a Harajuku street snap icon with hundreds of followers on her blog, DJing events, starting her own line of eye-lashes and was already working on her own book. Nakata considers her a muse (just as he does Perfume). He projects Kyary musically and she makes it magical. It’s a very balanced system (pop music).
Kyary’s success is too brilliant to be considered a hoax or luck on her part, it’s clearly the result of her being extremely aligned with her dreams and willing to work hard. One example is that most people who work with Kyary admit that she’s the type of person who can inspire you and make you feel creative. Also, note the team willing to work with her. From Nakata, to Sebastian Masuda to even Kumiko Iijima (also stylist to legend, Shiinga Ringo) - all of them respect and admire Kyary. This isn’t the result of some lucky girl just being like, “lol sure” and immediately living the dream. I could go on: Mika Ninagawa, Nicola Formichetti… Even american artists like Katy Perry, Ariana Grande, Lady Gaga, Courtney Love, etc.
Some would say she’s merely a tool for propaganda and to that I would suggest some basic research to how the pop music industry works in Japan. Almost all pop outfits have released a song that’s married to a consumer product or brand. Kyary’s aesthetic is just pretty awesome (and yes, quite profitable) But that doesn’t lessen the fact that Kyary makes a majority of the creative decisions in her career and so I feel like it makes her all the more intelligent to make her aesthetic work to her advantage while still being extremely personal to herself. If Kyary feels like a brand doesn’t match her image, she rejects it. If Kyary doesn’t want to do something, she doesn’t. She’s essentially a young, intelligent woman who made her dreams come true and does what she wants.
I’m not saying Perfume don’t deserve success or have not worked as hard as her. But Kyary worked for her success. Period.